WEBSITE REPORT

advertising.amazon.com

Latest V2 analysis: 2026-09-08 · 21:29

Overall score90/100

Run fresh analysis Visit website Website opslaan

This report still uses an older scoring model. Re-run the analysis to calculate the current category scores.

SEO78Good7/9 passed · 2 failed

Technical90Excellent9/10 passed · 1 failed

Performance100Excellent4/4 passed · 0 failed

Security82Good9/11 passed · 2 failed

Mobile100Excellent3/3 passed · 0 failed

SEO · 7/9 passed · 2 failed

Failed: Image alt coverage · Structured data

Technical · 9/10 passed · 1 failed

Failed: WWW resolves

Performance · 4/4 passed · 0 failed

All rated checks passed.

Security · 9/11 passed · 2 failed

Failed: Content Security Policy · Permissions Policy

Mobile · 3/3 passed · 0 failed

All rated checks passed.

Category scores are calculated directly from the individual checks: passed divided by all rated checks. Unrated or not-applicable checks are shown separately and are not counted as passed.

GOOGLE SAFE BROWSING

Veiligheidsreputatie

Controleert de website op bekende Google Safe Browsing-bedreigingen.

De Safe Browsing-controle staat in de wachtrij.

APIV5

Treffers0

Gecontroleerd op—

De Safe Browsing-controle staat in de wachtrij.

Website preview

Open in new tab

DesktopWide browser viewport

https://advertising.amazon.com/

MobileNarrow smartphone viewport

Screenshot is being created …

REPORT SUMMARY

What matters most

Critical findings are shown before improvements.

Critical issues0

Improvements3

Strongest areaPerformance 100/100

Needs most attentionSEO 78/100

HTTP status200

Load time706 ms

Page size123 KB

H1 headings1

Images11

Missing alt1

Search Engine Optimization

Title tagAmazon Ads: Werbung online für Unternehmen aller Größen

Meta descriptionBauen Sie Ihr Geschäft aus und erhöhen Sie Ihre Verkäufe mit Werbung online, um Kunden auf und außerhalb von Amazon zu finden und anzusprechen.

Canonicalhttps://advertising.amazon.com/de-de

Languagede-DE

Text / HTML ratio4.7 %

Headings

H1: 1Full-Funnel-Werbung.In großem Umfang. Für jeden.

H2: 6Amazon Ads hilft Ihnen, Kunden in großem Umfang durch Full-Funnel-Werbung über Streaming, Shopping und alles, was dazwischen liegt, zu erreichen. · Neuheiten bei Amazon Ads · Erweitern Sie Ihre Zielgruppe und steigern Sie den Erfolg Ihrer Marke

H3: 9Tragen Sie die unBoxed 2026 in Ihren Kalender ein · Produkte, die Ihnen helfen, mehr Kunden zu erreichen · Erreichen Sie mit Streaming-TV-Anzeigen Kunden neben Inhalten, die sie lieben

H4: 0

H5: 0

H6: 0

Keyword cloud

amazon 27ads 19kunden 9erreichen 8werbung 6anzeigen 6streaming 5werbelösungen 5lösungen 5ihnen 4helfen 4ihrer 4budget 4service 4ich 4

Search Preview

https://advertising.amazon.com/

Amazon Ads: Werbung online für Unternehmen aller Größen

Bauen Sie Ihr Geschäft aus und erhöhen Sie Ihre Verkäufe mit Werbung online, um Kunden auf und außerhalb von Amazon zu finden und anzusprechen.

Title length55 characters

Description length143 characters

Image alt coverage91%

Keyword Consistency

KeywordAantalTitleDescriptionH1

amazon27✓✓—

ads19✓——

kunden9—✓—

erreichen8———

werbung6✓✓✓

anzeigen6———

streaming5———

werbelösungen5———

SEO & indexeerbaarheid

Kunnen zoekmachines deze pagina begrijpen en indexeren?

Indexeerbaar

TitleGoed55 tekens

MetabeschrijvingGoed143 tekens

Robots indexingGoedIndexing allowed

CanonicalGoedhttps://advertising.amazon.com/de-de

Heading hierarchyGoedLogical order

Primary H1Goed1 found

TaalGoedde-DE

Structured dataControlerenNot detected

Meta robotsindex, follow

GooglebotNo separate directive

X-Robots-TagNot set

Hreflang0 items

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Prioritized actionsWhat should be fixed first

Exact affected URLsWhich pages are actually affected

Technical root causeWhy an issue occurs

Step-by-step remediationConcrete path to a fix

Impact & effortPriority by benefit and effort

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Usability & Technologies

robots.txtFound

XML SitemapFound

FaviconFound

Compressionzstd

Doctypehtml

EncodingDetected

Open GraphDetected

Twitter CardsDetected

Schema / JSON-LDDetected

Iframes0

Embedded objects0

Server, DNS & TLS

IPv454.230.159.233

IPv6Not detected

Nameserversns-857.awsdns-43.net, ns-1423.awsdns-49.org, ns-321.awsdns-40.com, ns-1538.awsdns-00.co.uk

Mail serversNot detected

TLS certificateAvailable

TLS issuerAmazon

TLS expires2027-01-30T23:59:59+00:00

Security & HTTPS

Transport encryption, certificate health, browser security headers and insecure resources.

82/100

✓HTTPS

Website is served over HTTPS.

✓HTTP → HTTPS

HTTP requests are redirected to HTTPS.

✓TLS certificate

Certificate is available and valid.

✓Mixed content

No insecure HTTP resources detected.

✓HSTS

Strict-Transport-Security is enabled.

!Content Security Policy

Add a restrictive Content-Security-Policy header.

✓MIME sniffing

X-Content-Type-Options: nosniff is enabled.

✓Frame protection

Frame embedding is restricted.

✓Referrer Policy

Referrer-Policy is configured.

!Permissions Policy

Restrict unnecessary browser features with Permissions-Policy.

TLS issuerAmazon

TLS expires2027-01-30T23:59:59+00:00

Resterende dagen144

Mixed resources0

TECHNICAL & INFRASTRUCTURE

Delivery, DNS & Server

How the website is delivered before content and SEO are considered.

100/100

HTTP status200

Response time706 ms

HTML size123 KB

CompressionZstandard compression

IPv454.230.159.233

IPv6Not detected

Nameservers4

Mail servers0

Redirects1

HTTP → HTTPSYes

WWW resolvesNo

TLSAvailable

Content-Typetext/html; charset=UTF-8

Doctypehtml

Character encodingDetected

Languagede-DE

Server headerServer

X-Powered-ByNot disclosed

Cache-Controlno-cache, no-store, must-revalidate

Primary IP54.230.159.233

Redirect Analysis

HTTP 301http://advertising.amazon.com/ → https://advertising.amazon.com/

HTTP 200https://advertising.amazon.com/

DOMAIN & URL

Domain & URL Analysis

Local URL-quality checks using data already collected by the core analysis.

Current URLhttps://advertising.amazon.com/

HTTPSPassed

URL length31 characters

Domain length22 characters

Domain label length6 characters

Hyphen in domainNone

UnderscorePassed

IDN / PunycodeNo

Subdomains1

WWW hostNo

Canonical hostPassed

Redirect target hostPassed

SEO-friendly URLPassed

404 Error Page

The 404-page check is running asynchronously or unavailable.

DOMAIN PROTECTION

Typo Domains

Common typo variants are generated locally and DNS-tested asynchronously. A missing DNS record is not proof that a domain is available to register.

Typo-domain check is running asynchronously or unavailable.

Domain Registration (RDAP)

RDAP data unavailable for this domain. The check runs asynchronously and does not delay the core report.

PageSpeed Insights

Mobile and desktop Lighthouse performance, measured asynchronously.

Deferred during crawler run

Links & Crawlability

Linkanalyse

Up to 12 links are checked asynchronously after the core report.

Interne links25

Externe domeinen1

Follow links26

NoFollow links0

Links zonder tekst0

Broken in sample0 / 0

Crawlbaarheid

robots.txtFound

Meta robotsindex, follow

IndexingIndexable

Canonicalhttps://advertising.amazon.com/de-de

Canonical hostMatches

XML sitemapFound

Hreflang entries0

Linksteekproef

BestemmingTypeRelAnkertekst

https://advertising.amazon.com/sign-in?ref_=a20m_us_gw_df_z1_sgnInternalfollowAnmelden

https://advertising.amazon.com/register?ref_=a20m_us_gw_df_z1_rgstrInternalfollowNoch kein Konto? Registrieren

https://www.amazonadvertisingevents.com/unboxed2026?ref_=a20m_us_gw_df_z2_evnts_unbxd26&utm_source=web&utm_medium=A20M&utm_campaign=ub26&utm_content=HP_reg_H1_cta1

ExternalfollowHeute registrieren

https://advertising.amazon.com/objectives/reach-more-customers?ref_=a20m_us_gw_df_z3_rmcInternalfollowWeitere Informationen

https://advertising.amazon.com/solutions/products/streaming-tv-ads?ref_=a20m_us_gw_df_z4_p_stvInternalfollowEntdecken, was möglich ist

https://advertising.amazon.com/about-us?ref_=a20m_us_gw_df_z7_ingress_abtusInternalfollowErfahren Sie, wie Amazon Ads Marken zum Erfolg verhilft

https://advertising.amazon.com/resources/library?ref_=a20m_us_gw_df_z7_ingress_lbrInternalfollowEntdecken Sie Fallbeispiele, Leitfäden, Neuigkeiten und fachkundige Beratung

https://advertising.amazon.com/academy?ref_=a20m_us_gw_df_z7_ingress_aaaInternalfollowErweitern Sie Ihre Kenntnisse mit Kursen, Zertifizierungen und Videos

https://advertising.amazon.com/products?ref_=a20m_us_gw_df_z7_ingress_p_cInternalfollowWerbelösungen für jedes Ziel und Budget entdecken

https://advertising.amazon.com/resources/whats-new?ref_=a20m_us_gw_df_z7_ingress_wnInternalfollowBleiben Sie über unsere neuesten Werbelösungen auf dem Laufenden

https://advertising.amazon.com/library/newsroom?ref_=a20m_us_gw_df_z7_ingress_nrmInternalfollowLesen Sie die Pressemitteilungen von Amazon Ads

https://advertising.amazon.com/products/sponsored-ads?ref_=a20m_us_gw_faq_p_saInternalfollowgesponserten Anzeigen

https://advertising.amazon.com/products/display-ads?ref_=a20m_us_gw_faq_p_daInternalfollowDisplayanzeigen

https://advertising.amazon.com/solutions/products/video-ads?ref_=a20m_us_gw_faq_p_vaInternalfollowVideoanzeigen

https://advertising.amazon.com/solutions/products/amazon-dsp?ref_=a20m_us_gw_faq_p_dspInternalfollowAmazon DSP

https://advertising.amazon.com/contact-sales?ref_=a20m_us_gw_faq_form_contsaleInternalfollowuns kontaktieren

https://advertising.amazon.com/solutions/products/stores?ref_=a20m_us_gw_faq_p_stInternalfollowBrand Stores

https://advertising.amazon.com/products/sponsored-ads?ref_=a20m_us_gw_faq_p_saInternalfollowgesponserten Anzeigen

https://advertising.amazon.com/library/guides/cost-per-click?ref_=a20m_us_gw_faq_gd_cpcInternalfollowKosten pro Klick

https://advertising.amazon.com/contact-sales?ref_=a20m_us_gw_faq_form_contsaleInternalfollowManaged-Service

SEO

✓Title presentGeslaagd

✓Title lengthGeslaagd

✓Meta descriptionGeslaagd

✓Exactly one H1Geslaagd

✓Heading hierarchyGeslaagd

✓CanonicalGeslaagd

×Image alt coverageAandacht nodig

×Structured dataAandacht nodig

✓Open Graph metadataGeslaagd

Technical

✓HTTP status 2xxGeslaagd

✓HTML languageGeslaagd

✓Character encodingGeslaagd

✓HTML doctypeGeslaagd

✓Robots allows indexingGeslaagd

✓robots.txtGeslaagd

✓XML sitemapGeslaagd

✓FaviconGeslaagd

✓Internal links presentGeslaagd

×WWW resolvesAandacht nodig

Performance

✓Response under 1sGeslaagd

✓Response under 2.5sGeslaagd

✓HTML under 500 KBGeslaagd

✓Compression enabledGeslaagd

Security

✓HTTPSGeslaagd

✓HTTP redirects to HTTPSGeslaagd

✓Valid TLS certificateGeslaagd

✓No mixed contentGeslaagd

✓HSTSGeslaagd

×Content Security PolicyAandacht nodig

✓MIME sniffing protectionGeslaagd

✓Frame protectionGeslaagd

✓Referrer PolicyGeslaagd

×Permissions PolicyAandacht nodig

✓Email privacyGeslaagd

Mobile

✓Viewport meta tagGeslaagd

✓Responsive viewportGeslaagd

✓No embedded objectsGeslaagd

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