WEBSITE REPORT

ir.aboutamazon.com

Latest V2 analysis: 2026-09-08 · 21:27

Overall score78/100

Run fresh analysis Visit website Website opslaan

This report still uses an older scoring model. Re-run the analysis to calculate the current category scores.

SEO44Critical4/9 passed · 5 failed

Technical80Good8/10 passed · 2 failed

Performance100Excellent4/4 passed · 0 failed

Security64Needs work7/11 passed · 4 failed

Mobile100Excellent3/3 passed · 0 failed

SEO · 4/9 passed · 5 failed

Failed: Meta description · Exactly one H1 · Canonical · Structured data · Open Graph metadata

Technical · 8/10 passed · 2 failed

Failed: XML sitemap · WWW resolves

Performance · 4/4 passed · 0 failed

All rated checks passed.

Security · 7/11 passed · 4 failed

Failed: Content Security Policy · Frame protection · Referrer Policy · Permissions Policy

Mobile · 3/3 passed · 0 failed

All rated checks passed.

Category scores are calculated directly from the individual checks: passed divided by all rated checks. Unrated or not-applicable checks are shown separately and are not counted as passed.

GOOGLE SAFE BROWSING

Veiligheidsreputatie

Controleert de website op bekende Google Safe Browsing-bedreigingen.

De Safe Browsing-controle staat in de wachtrij.

APIV5

Treffers0

Gecontroleerd op—

De Safe Browsing-controle staat in de wachtrij.

Website preview

Open in new tab

DesktopWide browser viewport

https://ir.aboutamazon.com/

MobileNarrow smartphone viewport

Screenshot is being created …

REPORT SUMMARY

What matters most

Critical findings are shown before improvements.

Critical issues1

Improvements6

Strongest areaPerformance 100/100

Needs most attentionSEO 44/100

HTTP status200

Load time354 ms

Page size44 KB

H1 headings0

Images3

Missing alt0

Search Engine Optimization

Title tagAmazon.com, Inc. - Overview

Meta description

CanonicalNot found

Languageen-US

Text / HTML ratio2.6 %

Headings

H1: 0

H2: 1Site Search

H3: 0

H4: 0

H5: 0

H6: 0

Keyword cloud

amazon 6function 4url 4item 3module 3com 3explore 3items 2data 2date 2text 2job 2creation 2investment 2working 2

Search Preview

https://ir.aboutamazon.com/

Amazon.com, Inc. - Overview

Er is geen metabeschrijving beschikbaar voor deze pagina.

Title length27 characters

Description length0 characters

Image alt coverage100%

Keyword Consistency

KeywordAantalTitleDescriptionH1

amazon6✓——

function4———

url4———

item3———

module3———

com3✓——

explore3———

items2———

SEO & indexeerbaarheid

Kunnen zoekmachines deze pagina begrijpen en indexeren?

Indexeerbaar

TitleGoed27 tekens

MetabeschrijvingControleren0 tekens

Robots indexingGoedIndexing allowed

CanonicalControlerenOntbreekt

Heading hierarchyGoedLogical order

Primary H1Controleren0 found

TaalGoeden-US

Structured dataControlerenNot detected

Meta robotsNo restrictive directive

GooglebotNo separate directive

X-Robots-TagNot set

Hreflang0 items

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Prioritized actionsWhat should be fixed first

Exact affected URLsWhich pages are actually affected

Technical root causeWhy an issue occurs

Step-by-step remediationConcrete path to a fix

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Usability & Technologies

robots.txtFound

XML SitemapNot found

FaviconFound

Compressionnone detected

DoctypeHTML

EncodingDetected

Open GraphNot detected

Twitter CardsNot detected

Schema / JSON-LDDetected

Iframes2

Embedded objects0

Server, DNS & TLS

IPv4162.159.130.11

IPv6Not detected

NameserversNot detected

Mail serversNot detected

TLS certificateAvailable

TLS issuerLet's Encrypt

TLS expires2026-10-18T20:07:41+00:00

Security & HTTPS

Transport encryption, certificate health, browser security headers and insecure resources.

64/100

✓HTTPS

Website is served over HTTPS.

✓HTTP → HTTPS

HTTP requests are redirected to HTTPS.

✓TLS certificate

Certificate is available and valid.

✓Mixed content

No insecure HTTP resources detected.

✓HSTS

Strict-Transport-Security is enabled.

!Content Security Policy

Add a restrictive Content-Security-Policy header.

✓MIME sniffing

X-Content-Type-Options: nosniff is enabled.

!Frame protection

Use CSP frame-ancestors or X-Frame-Options.

!Referrer Policy

Add an appropriate Referrer-Policy header.

!Permissions Policy

Restrict unnecessary browser features with Permissions-Policy.

TLS issuerLet's Encrypt

TLS expires2026-10-18T20:07:41+00:00

Resterende dagen39

Mixed resources0

TECHNICAL & INFRASTRUCTURE

Delivery, DNS & Server

How the website is delivered before content and SEO are considered.

89/100

HTTP status200

Response time354 ms

HTML size44 KB

Compressionnone detected

IPv4162.159.130.11

IPv6Not detected

Nameservers0

Mail servers0

Redirects2

HTTP → HTTPSYes

WWW resolvesNo

TLSAvailable

Content-Typetext/html; charset=utf-8

DoctypeHTML

Character encodingDetected

Languageen-US

Server headercloudflare

X-Powered-ByNot disclosed

Cache-Controlpublic, max-age=10, stale-if-error=86400, stale-while-revalidate=86400

Primary IP162.159.130.11

Redirect Analysis

HTTP 301http://ir.aboutamazon.com/ → https://ir.aboutamazon.com/

HTTP 301https://ir.aboutamazon.com/ → /overview/default.aspx

HTTP 200https://ir.aboutamazon.com/overview/default.aspx

DOMAIN & URL

Domain & URL Analysis

Local URL-quality checks using data already collected by the core analysis.

Current URLhttps://ir.aboutamazon.com/

HTTPSPassed

URL length27 characters

Domain length18 characters

Domain label length11 characters

Hyphen in domainNone

UnderscorePassed

IDN / PunycodeNo

Subdomains1

WWW hostNo

Canonical hostUnavailable

Redirect target hostPassed

SEO-friendly URLPassed

404 Error Page

The 404-page check is running asynchronously or unavailable.

DOMAIN PROTECTION

Typo Domains

Common typo variants are generated locally and DNS-tested asynchronously. A missing DNS record is not proof that a domain is available to register.

Typo-domain check is running asynchronously or unavailable.

Domain Registration (RDAP)

RDAP data unavailable for this domain. The check runs asynchronously and does not delay the core report.

PageSpeed Insights

Mobile and desktop Lighthouse performance, measured asynchronously.

Deferred during crawler run

Links & Crawlability

Linkanalyse

Up to 12 links are checked asynchronously after the core report.

Interne links17

Externe domeinen23

Follow links66

NoFollow links0

Links zonder tekst0

Broken in sample0 / 0

Crawlbaarheid

robots.txtFound

Meta robotsNo restrictive directive

IndexingIndexable

CanonicalMissing

Canonical hostReview

XML sitemapMissing

Hreflang entries0

Linksteekproef

BestemmingTypeRelAnkertekst

https://www.aboutamazon.com/Externalfollow—

https://www.amazon.science/ExternalfollowInnovation

https://www.aboutamazon.com/job-creation-and-investment/ExternalfollowJob creation & investment

https://www.aboutamazon.com/our-communitiesExternalfollowOur Communities

https://www.aboutamazon.com/supporting-small-businessesExternalfollowSupporting small business

https://www.aboutamazon.com/working-at-amazonExternalfollowWorking at Amazon

https://blog.aboutamazon.com/ExternalfollowDay One: The Amazon Blog

https://www.aboutamazon.eu/ExternalfollowEuropean Union English

https://www.aboutamazon.fr/ExternalfollowFrance Français

https://www.aboutamazon.de/ExternalfollowGermany (Deutschland) Deutsch

https://www.aboutamazon.in/ExternalfollowIndia English

https://www.aboutamazon.it/ExternalfollowItaly (Italia) Italiano

https://www.aboutamazon.es/ExternalfollowSpain (España) Español

https://www.aboutamazon.co.uk/ExternalfollowUnited Kingdom English

https://www.aboutamazon.com/ExternalfollowUnited States English

https://ir.aboutamazon.com/overview/default.aspxInternalfollowOverview

https://www.aboutamazon.com/ExternalfollowAbout Amazon

https://ir.aboutamazon.com/overview/default.aspxInternalfollowInvestor Relations

https://ir.aboutamazon.com/annual-reports-proxies-and-shareholder-letters/default.aspxInternalfollowAnnual reports, proxies and shareholder letters

https://ir.aboutamazon.com/quarterly-results/default.aspxInternalfollowQuarterly results

SEO

✓Title presentGeslaagd

✓Title lengthGeslaagd

×Meta descriptionAandacht nodig

×Exactly one H1Aandacht nodig

✓Heading hierarchyGeslaagd

×CanonicalAandacht nodig

✓Image alt coverageGeslaagd

×Structured dataAandacht nodig

×Open Graph metadataAandacht nodig

Technical

✓HTTP status 2xxGeslaagd

✓HTML languageGeslaagd

✓Character encodingGeslaagd

✓HTML doctypeGeslaagd

✓Robots allows indexingGeslaagd

✓robots.txtGeslaagd

×XML sitemapAandacht nodig

✓FaviconGeslaagd

✓Internal links presentGeslaagd

×WWW resolvesAandacht nodig

Performance

✓Response under 1sGeslaagd

✓Response under 2.5sGeslaagd

✓HTML under 500 KBGeslaagd

✓Compression enabledGeslaagd

Security

✓HTTPSGeslaagd

✓HTTP redirects to HTTPSGeslaagd

✓Valid TLS certificateGeslaagd

✓No mixed contentGeslaagd

✓HSTSGeslaagd

×Content Security PolicyAandacht nodig

✓MIME sniffing protectionGeslaagd

×Frame protectionAandacht nodig

×Referrer PolicyAandacht nodig

×Permissions PolicyAandacht nodig

✓Email privacyGeslaagd

Mobile

✓Viewport meta tagGeslaagd

✓Responsive viewportGeslaagd

✓No embedded objectsGeslaagd

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