WEBSITE REPORT

aboutamazon.co.uk

Latest V2 analysis: 2026-09-08 · 21:26

Overall score87/100

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This report still uses an older scoring model. Re-run the analysis to calculate the current category scores.

SEO89Good8/9 passed · 1 failed

Technical100Excellent10/10 passed · 0 failed

Performance100Excellent4/4 passed · 0 failed

Security45Critical5/11 passed · 6 failed

Mobile100Excellent3/3 passed · 0 failed

SEO · 8/9 passed · 1 failed

Failed: Structured data

Technical · 10/10 passed · 0 failed

All rated checks passed.

Performance · 4/4 passed · 0 failed

All rated checks passed.

Security · 5/11 passed · 6 failed

Failed: HSTS · Content Security Policy · MIME sniffing protection · Frame protection · Referrer Policy · Permissions Policy

Mobile · 3/3 passed · 0 failed

All rated checks passed.

Category scores are calculated directly from the individual checks: passed divided by all rated checks. Unrated or not-applicable checks are shown separately and are not counted as passed.

GOOGLE SAFE BROWSING

Security reputation

Checks the website against known Google Safe Browsing threats.

No known threat

APIV5

Matches0

Checked at2026-09-12 · 02:04

Website preview

Open in new tab

DesktopWide browser viewport

https://aboutamazon.co.uk/

MobileNarrow smartphone viewport

Screenshot is being created …

REPORT SUMMARY

What matters most

Critical findings are shown before improvements.

Critical issues0

Improvements5

Strongest areaTechnical 100/100

Needs most attentionSecurity 45/100

HTTP status200

Load time112 ms

Page size274 KB

H1 headings1

Images17

Missing alt0

Search Engine Optimization

Title tagAbout Amazon

Meta descriptionYour source for official news, original stories, product or service announcements, and other important information about Amazon in the UK.

Canonicalhttps://www.aboutamazon.co.uk/

Languageen

Text / HTML ratio1.8 %

Headings

H1: 1Share the joy of stories: How your book purchase on Amazon helps The Multibank

H2: 0

H3: 0

H4: 0

H5: 0

H6: 0

Keyword cloud

amazon 21prime 11video 10how 9delivery 5get 5second 5new 5savers 4back 4school 4across 4cast 4series 4return 4

Search Preview

https://aboutamazon.co.uk/

About Amazon

Your source for official news, original stories, product or service announcements, and other important information about Amazon in the UK.

Title length12 characters

Description length138 characters

Image alt coverage100%

Keyword Consistency

KeywordCountTitleDescriptionH1

amazon21✓✓✓

prime11———

video10———

how9——✓

delivery5———

get5———

second5———

new5—✓—

SEO & Indexability

Can search engines understand and index this page?

Indexable

TitleGood12 characters

Meta descriptionGood138 characters

Robots indexingGoodIndexing allowed

CanonicalGoodhttps://www.aboutamazon.co.uk/

Heading hierarchyGoodLogical order

Primary H1Good1 found

LanguageGooden

Structured dataReviewNot detected

Meta robotsNo restrictive directive

GooglebotNo separate directive

X-Robots-TagNot set

Hreflang14 entries

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Prioritized actionsWhat should be fixed first

Exact affected URLsWhich pages are actually affected

Technical root causeWhy an issue occurs

Step-by-step remediationConcrete path to a fix

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Usability & Technologies

robots.txtFound

XML SitemapFound

FaviconFound

Compressiongzip

Doctypehtml

EncodingDetected

Open GraphDetected

Twitter CardsDetected

Schema / JSON-LDDetected

Iframes0

Embedded objects0

Server, DNS & TLS

IPv418.171.73.233, 13.42.109.212, 16.60.58.248

IPv6Not detected

Nameserversns-156.awsdns-19.com, ns-1313.awsdns-36.org, ns-2035.awsdns-62.co.uk, ns-611.awsdns-12.net

Mail serversNot detected

TLS certificateAvailable

TLS issuerAmazon

TLS expires2026-12-13T23:59:59+00:00

Security & HTTPS

Transport encryption, certificate health, browser security headers and insecure resources.

45/100

✓HTTPS

Website is served over HTTPS.

✓HTTP → HTTPS

HTTP requests are redirected to HTTPS.

✓TLS certificate

Certificate is available and valid.

✓Mixed content

No insecure HTTP resources detected.

!HSTS

Enable HSTS after HTTPS works everywhere.

!Content Security Policy

Add a restrictive Content-Security-Policy header.

!MIME sniffing

Send X-Content-Type-Options: nosniff.

!Frame protection

Use CSP frame-ancestors or X-Frame-Options.

!Referrer Policy

Add an appropriate Referrer-Policy header.

!Permissions Policy

Restrict unnecessary browser features with Permissions-Policy.

TLS issuerAmazon

TLS expires2026-12-13T23:59:59+00:00

Days remaining96

Mixed resources0

TECHNICAL & INFRASTRUCTURE

Delivery, DNS & Server

How the website is delivered before content and SEO are considered.

100/100

HTTP status200

Response time112 ms

HTML size274 KB

CompressionGzip compression

IPv418.171.73.233, 13.42.109.212

IPv6Not detected

Nameservers4

Mail servers0

Redirects2

HTTP → HTTPSYes

WWW resolvesYes

TLSAvailable

Content-Typetext/html; charset=utf-8

Doctypehtml

Character encodingDetected

Languageen

Server headerCloudFront

X-Powered-ByNext.js

Cache-Controlprivate, no-cache, no-store, max-age=0, must-revalidate

Primary IP18.171.73.233

Redirect Analysis

HTTP 301http://aboutamazon.co.uk/ → https://aboutamazon.co.uk:443/

HTTP 301https://aboutamazon.co.uk:443/ → https://www.aboutamazon.co.uk:443/

HTTP 200https://www.aboutamazon.co.uk:443/

DOMAIN & URL

Domain & URL Analysis

Local URL-quality checks using data already collected by the core analysis.

Current URLhttps://aboutamazon.co.uk/

HTTPSPassed

URL length26 characters

Domain length17 characters

Domain label length2 characters

Hyphen in domainNone

UnderscorePassed

IDN / PunycodeNo

Subdomains1

WWW hostNo

Canonical hostPassed

Redirect target hostPassed

SEO-friendly URLPassed

404 Error Page

The 404-page check is running asynchronously or unavailable.

DOMAIN PROTECTION

Typo Domains

Common typo variants are generated locally and DNS-tested asynchronously. A missing DNS record is not proof that a domain is available to register.

Typo-domain check is running asynchronously or unavailable.

Domain Registration (RDAP)

RDAP data unavailable for this domain. The check runs asynchronously and does not delay the core report.

PageSpeed Insights

Mobile and desktop Lighthouse performance, measured asynchronously.

Deferred during crawler run

Links & Crawlability

Link analysis

Up to 12 links are checked asynchronously after the core report.

Internal links83

External domains11

Follow links104

NoFollow links0

Links without text8

Broken in sample0 / 0

Crawlability

robots.txtFound

Meta robotsNo restrictive directive

IndexingIndexable

Canonicalhttps://www.aboutamazon.co.uk/

Canonical hostMatches

XML sitemapFound

Hreflang entries14

Link sample

DestinationTypeRelAnchor text

https://www.aboutamazon.com/news/company-news/amazon-ceo-andy-jassy-2025-letter-to-shareholdersExternalfollowRead Amazon CEO Andy Jassy’s 2025 Letter to Shareholders.

https://www.aboutamazon.com/news/company-news/amazon-ceo-andy-jassy-2025-letter-to-shareholdersExternalfollowClick here

https://www.aboutamazon.co.uk/news/working-at-amazon/amazon-skills-and-work-experienceInternalfollowAmazon Skills and Work Experience

https://www.aboutamazon.com/news/transportation/amazon-drone-prime-air-ukExternalfollowInside Amazon's first-ever drone delivery site in the UK

https://www.aboutamazon.co.uk/news/entertainment/kill-jackie-on-prime-videoInternalfollow‘Kill Jackie': Trailer, release date, and how to watch on Prime Video

https://www.aboutamazon.co.uk/news/retail/everyday-savers-back-to-schoolInternalfollowEveryday savers: get ready for back to school with Amazon

https://www.aboutamazon.co.uk/news/entertainment/amazon-music-subscriptionInternalfollowHow to sign up to Amazon Music

https://www.aboutamazon.co.uk/news/community/you-buy-we-donate-2026-booksInternalfollow—

https://www.aboutamazon.co.uk/news/community/you-buy-we-donate-2026-booksInternalfollowShare the joy of stories: How your book purchase on Amazon helps The Multibank

https://www.aboutamazon.co.uk/news/community/you-buy-we-donate-2026-booksInternalfollowFor every two children's books purchased from a specially selected range on Amazon.co.uk, an additional book will be donated to The Multibank—helping get more stories into the hands of families across the UK.

https://www.aboutamazon.co.uk/newsInternalfollowRead more

https://www.aboutamazon.co.uk/news/sustainability/second-chance-deal-daysInternalfollow—

https://www.aboutamazon.co.uk/news/sustainability/second-chance-deal-daysInternalfollowAmazons’ Second Chance Deal Days returns to the UK, with even bigger savings on quality second-hand products

https://www.aboutamazon.co.uk/news/entertainment/prime-videos-danger-moneyInternalfollow—

https://www.aboutamazon.co.uk/news/entertainment/prime-videos-danger-moneyInternalfollowPrime Video's Danger Money reveals full cast as filming begins in Malta

https://www.aboutamazon.co.uk/news/entertainment/last-one-laughing-season-3-cast-revealedInternalfollow—

https://www.aboutamazon.co.uk/news/entertainment/last-one-laughing-season-3-cast-revealedInternalfollow‘Last One Laughing’ series 3 cast revealed ahead of return to Prime Video

https://www.aboutamazon.co.uk/news/entertainment/whats-on-prime-video-uk-in-september-2026Internalfollow—

https://www.aboutamazon.co.uk/news/entertainment/whats-on-prime-video-uk-in-september-2026InternalfollowWhat’s on Prime Video UK in September 2026: 16 new releases and the return of Champions League football

https://www.aboutamazon.co.uk/newsInternalfollowRead more

SEO

✓Title presentPassed

✓Title lengthPassed

✓Meta descriptionPassed

✓Exactly one H1Passed

✓Heading hierarchyPassed

✓CanonicalPassed

✓Image alt coveragePassed

×Structured dataNeeds attention

✓Open Graph metadataPassed

Technical

✓HTTP status 2xxPassed

✓HTML languagePassed

✓Character encodingPassed

✓HTML doctypePassed

✓Robots allows indexingPassed

✓robots.txtPassed

✓XML sitemapPassed

✓FaviconPassed

✓Internal links presentPassed

✓WWW resolvesPassed

Performance

✓Response under 1sPassed

✓Response under 2.5sPassed

✓HTML under 500 KBPassed

✓Compression enabledPassed

Security

✓HTTPSPassed

✓HTTP redirects to HTTPSPassed

✓Valid TLS certificatePassed

✓No mixed contentPassed

×HSTSNeeds attention

×Content Security PolicyNeeds attention

×MIME sniffing protectionNeeds attention

×Frame protectionNeeds attention

×Referrer PolicyNeeds attention

×Permissions PolicyNeeds attention

✓Email privacyPassed

Mobile

✓Viewport meta tagPassed

✓Responsive viewportPassed

✓No embedded objectsPassed

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