WEBSITE REPORT

pay.amazon.co.uk

Latest V2 analysis: 2026-09-08 · 21:31

Overall score89/100

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This report still uses an older scoring model. Re-run the analysis to calculate the current category scores.

SEO100Excellent9/9 passed · 0 failed

Technical90Excellent9/10 passed · 1 failed

Performance100Excellent4/4 passed · 0 failed

Security55Critical6/11 passed · 5 failed

Mobile100Excellent3/3 passed · 0 failed

SEO · 9/9 passed · 0 failed

All rated checks passed.

Technical · 9/10 passed · 1 failed

Failed: WWW resolves

Performance · 4/4 passed · 0 failed

All rated checks passed.

Security · 6/11 passed · 5 failed

Failed: Content Security Policy · MIME sniffing protection · Frame protection · Referrer Policy · Permissions Policy

Mobile · 3/3 passed · 0 failed

All rated checks passed.

Category scores are calculated directly from the individual checks: passed divided by all rated checks. Unrated or not-applicable checks are shown separately and are not counted as passed.

GOOGLE SAFE BROWSING

Security reputation

Checks the website against known Google Safe Browsing threats.

No known threat

APIV5

Matches0

Checked at2026-09-12 · 02:12

Website preview

Open in new tab

DesktopWide browser viewport

https://pay.amazon.co.uk/

MobileNarrow smartphone viewport

Screenshot is being created …

REPORT SUMMARY

What matters most

Critical findings are shown before improvements.

Critical issues0

Improvements3

Strongest areaSEO 100/100

Needs most attentionSecurity 55/100

HTTP status200

Load time231 ms

Page size335 KB

H1 headings1

Images82

Missing alt0

Search Engine Optimization

Title tagOnline payment service from Amazon | Amazon Pay

Meta descriptionDiscover perks with your Amazon account, its online payment service, Amazon Pay. It's quick, easy, and makes getting your items much faster!

Canonicalhttps://pay.amazon.co.uk/

Languageen

Text / HTML ratio3.4 %

Headings

H1: 1Introducing Amazon Pay on Stripe

H2: 0

H3: 0

H4: 0

H5: 0

H6: 0

Keyword cloud

amazon 21pay 17learn 9checkout 6business 6ecommerce 4customers 4how 4world 3experience 3payment 3what 3brand 3explore 3integration 3

Search Preview

https://pay.amazon.co.uk/

Online payment service from Amazon | Amazon Pay

Discover perks with your Amazon account, its online payment service, Amazon Pay. It's quick, easy, and makes getting your items much faster!

Title length47 characters

Description length140 characters

Image alt coverage100%

Keyword Consistency

KeywordCountTitleDescriptionH1

amazon21✓✓✓

pay17✓✓✓

learn9———

checkout6———

business6———

ecommerce4———

customers4———

how4———

SEO & Indexability

Can search engines understand and index this page?

Indexable

TitleGood47 characters

Meta descriptionGood140 characters

Robots indexingGoodIndexing allowed

CanonicalGoodhttps://pay.amazon.co.uk/

Heading hierarchyGoodLogical order

Primary H1Good1 found

LanguageGooden

Structured dataGoodWebPage, Organization, ImageObject

Meta robotsNo restrictive directive

GooglebotNo separate directive

X-Robots-TagNot set

Hreflang1 entries

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Prioritized actionsWhat should be fixed first

Exact affected URLsWhich pages are actually affected

Technical root causeWhy an issue occurs

Step-by-step remediationConcrete path to a fix

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Usability & Technologies

robots.txtFound

XML SitemapFound

FaviconFound

Compressiongzip

Doctypehtml

EncodingDetected

Open GraphDetected

Twitter CardsDetected

Schema / JSON-LDDetected

Iframes0

Embedded objects0

Server, DNS & TLS

IPv454.239.195.20, 54.239.195.50, 54.239.195.120, 54.239.195.31

IPv6Not detected

Nameserversns-1126.awsdns-12.org, ns-273.awsdns-34.com, ns-1543.awsdns-00.co.uk, ns-699.awsdns-23.net

Mail serversNot detected

TLS certificateAvailable

TLS issuerAmazon

TLS expires2027-02-13T23:59:59+00:00

Security & HTTPS

Transport encryption, certificate health, browser security headers and insecure resources.

55/100

✓HTTPS

Website is served over HTTPS.

✓HTTP → HTTPS

HTTP requests are redirected to HTTPS.

✓TLS certificate

Certificate is available and valid.

✓Mixed content

No insecure HTTP resources detected.

✓HSTS

Strict-Transport-Security is enabled.

!Content Security Policy

Add a restrictive Content-Security-Policy header.

!MIME sniffing

Send X-Content-Type-Options: nosniff.

!Frame protection

Use CSP frame-ancestors or X-Frame-Options.

!Referrer Policy

Add an appropriate Referrer-Policy header.

!Permissions Policy

Restrict unnecessary browser features with Permissions-Policy.

TLS issuerAmazon

TLS expires2027-02-13T23:59:59+00:00

Days remaining158

Mixed resources0

TECHNICAL & INFRASTRUCTURE

Delivery, DNS & Server

How the website is delivered before content and SEO are considered.

100/100

HTTP status200

Response time231 ms

HTML size335 KB

CompressionGzip compression

IPv454.239.195.20, 54.239.195.50

IPv6Not detected

Nameservers4

Mail servers0

Redirects1

HTTP → HTTPSYes

WWW resolvesNo

TLSAvailable

Content-Typetext/html;charset=UTF-8

Doctypehtml

Character encodingDetected

Languageen

Server headerServer

X-Powered-ByNot disclosed

Cache-ControlNot sent

Primary IP54.239.195.20

Redirect Analysis

HTTP 301http://pay.amazon.co.uk/ → https://pay.amazon.co.uk/

HTTP 200https://pay.amazon.co.uk/

DOMAIN & URL

Domain & URL Analysis

Local URL-quality checks using data already collected by the core analysis.

Current URLhttps://pay.amazon.co.uk/

HTTPSPassed

URL length25 characters

Domain length16 characters

Domain label length2 characters

Hyphen in domainNone

UnderscorePassed

IDN / PunycodeNo

Subdomains2

WWW hostNo

Canonical hostPassed

Redirect target hostPassed

SEO-friendly URLPassed

404 Error Page

The 404-page check is running asynchronously or unavailable.

DOMAIN PROTECTION

Typo Domains

Common typo variants are generated locally and DNS-tested asynchronously. A missing DNS record is not proof that a domain is available to register.

Typo-domain check is running asynchronously or unavailable.

Domain Registration (RDAP)

RDAP data unavailable for this domain. The check runs asynchronously and does not delay the core report.

PageSpeed Insights

Mobile and desktop Lighthouse performance, measured asynchronously.

Deferred during crawler run

Links & Crawlability

Link analysis

Up to 12 links are checked asynchronously after the core report.

Internal links236

External domains22

Follow links313

NoFollow links0

Links without text0

Broken in sample0 / 0

Crawlability

robots.txtFound

Meta robotsNo restrictive directive

IndexingIndexable

Canonicalhttps://pay.amazon.co.uk/

Canonical hostMatches

XML sitemapFound

Hreflang entries1

Link sample

DestinationTypeRelAnchor text

https://pay.amazon.co.uk/secure-checkoutInternalfollowBusinesses

https://pay.amazon.co.uk/how-it-worksInternalfollowHow it works

https://pay.amazon.co.uk/secure-checkout/large-merchantsInternalfollowEnterpriseDrive growth with customizable solutions

https://pay.amazon.co.uk/secure-checkout/small-merchantsInternalfollowSmall to medium businessesMerchant payment solutions

https://pay.amazon.co.uk/merchant-storiesInternalfollowMerchant storiesRead success stories from Amazon Pay merchants

https://pay.amazon.co.uk/signupInternalfollowGet started

https://pay.amazon.co.uk/secure-checkout/large-merchantsInternalfollowEnterpriseDrive growth with customizable solutions

https://pay.amazon.co.uk/secure-checkout/small-merchantsInternalfollowSmall to medium businessesMerchant payment solutions

https://pay.amazon.co.uk/merchant-storiesInternalfollowMerchant storiesRead success stories from Amazon Pay merchants

https://pay.amazon.co.uk/signupInternalfollowGet started

https://pay.amazon.co.uk/merchant-storiesInternalfollowSuccess stories

https://pay.amazon.co.uk/merchant-stories/reservingcomInternalfollowReserving.com

https://pay.amazon.co.uk/merchant-stories/gioseppoInternalfollowGioseppo

https://pay.amazon.co.uk/merchant-stories/reservingcomInternalfollowReserving.com

https://pay.amazon.co.uk/merchant-stories/gioseppoInternalfollowGioseppo

https://pay.amazon.co.uk/integrationInternalfollowIntegrations

https://pay.amazon.co.uk/secure-checkout/partnersInternalfollowIntegration partners

SEO

✓Title presentPassed

✓Title lengthPassed

✓Meta descriptionPassed

✓Exactly one H1Passed

✓Heading hierarchyPassed

✓CanonicalPassed

✓Image alt coveragePassed

✓Structured dataPassed

✓Open Graph metadataPassed

Technical

✓HTTP status 2xxPassed

✓HTML languagePassed

✓Character encodingPassed

✓HTML doctypePassed

✓Robots allows indexingPassed

✓robots.txtPassed

✓XML sitemapPassed

✓FaviconPassed

✓Internal links presentPassed

×WWW resolvesNeeds attention

Performance

✓Response under 1sPassed

✓Response under 2.5sPassed

✓HTML under 500 KBPassed

✓Compression enabledPassed

Security

✓HTTPSPassed

✓HTTP redirects to HTTPSPassed

✓Valid TLS certificatePassed

✓No mixed contentPassed

✓HSTSPassed

×Content Security PolicyNeeds attention

×MIME sniffing protectionNeeds attention

×Frame protectionNeeds attention

×Referrer PolicyNeeds attention

×Permissions PolicyNeeds attention

✓Email privacyPassed

Mobile

✓Viewport meta tagPassed

✓Responsive viewportPassed

✓No embedded objectsPassed

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