WEBSITE REPORT

pay.amazon.com

Latest V2 analysis: 2026-09-12 · 03:27

Overall score76/100

Run fresh analysis Visit website Website opslaan

Score model: score-2026-09-10-fAnalysis: 0.39.4.149Score integrity OK

SEO89Good8/9 passed · 1 failed

Technical86Good18/21 passed · 3 failed

Performance67Needs work4/6 passed · 2 failed

Security55Critical6/11 passed · 5 failed

Mobile83Good5/6 passed · 1 failed

SEO · 8/9 passed · 1 failed

Failed: Exactly one H1

Technical · 18/21 passed · 3 failed

Failed: Single H1 · Cache policy declared · No external resources without SRI

Performance · 4/6 passed · 2 failed

Failed: HTML under 250 KB · Parser blocking scripts <= 2

Security · 6/11 passed · 5 failed

Failed: Content Security Policy · MIME sniffing protection · Frame protection · Referrer Policy · Permissions Policy

Mobile · 5/6 passed · 1 failed

Failed: Responsive viewport

Category scores are calculated directly from the individual checks: passed divided by all rated checks. Unrated or not-applicable checks are shown separately and are not counted as passed.

GOOGLE SAFE BROWSING

Veiligheidsreputatie

Controleert de website op bekende Google Safe Browsing-bedreigingen.

Geen bekende bedreiging

APIV5

Treffers0

Gecontroleerd op2026-09-12 · 01:54

Website preview

Open in new tab

DesktopWide browser viewport

https://pay.amazon.com/

MobileNarrow smartphone viewport

Screenshot is being created …

REPORT SUMMARY

What matters most

Critical findings are shown before improvements.

Critical issues0

Improvements4

Strongest areaSEO 89/100

Needs most attentionSecurity 55/100

HTTP status200

Load time516 ms

Page size364 KB

H1 headings2

Images91

Missing alt0

Search Engine Optimization

Title tagOnline Payment Service | Amazon Pay

Meta descriptionAmazon Pay is an online payment service that makes checkout on your site fast and secure for hundreds of millions of Amazon customers around the world.

Canonicalhttps://pay.amazon.com/

Languageen

Text / HTML ratio3.1 %

Headings

H1: 2Increase conversions by 35%1 with · Amazon Pay

H2: 4Explore what we offer · Get started quickly with top ecommerce platforms · Latest from Amazon Pay for businesses

H3: 0

H4: 0

H5: 0

H6: 0

Keyword cloud

amazon 20pay 18learn 7checkout 5business 4customers 4site 4payment 4ecommerce 4latest 4explore 3see 3conversion 3increase 2native 2

Search Preview

https://pay.amazon.com/

Online Payment Service | Amazon Pay

Amazon Pay is an online payment service that makes checkout on your site fast and secure for hundreds of millions of Amazon customers around the world.

Title length35 characters

Description length151 characters

Image alt coverage100%

Keyword Consistency

KeywordAantalTitleDescriptionH1

amazon20✓✓✓

pay18✓✓✓

learn7———

checkout5—✓—

business4———

customers4—✓—

site4—✓—

payment4✓✓—

SEO & indexeerbaarheid

Kunnen zoekmachines deze pagina begrijpen en indexeren?

Indexeerbaar

TitleGoed35 tekens

MetabeschrijvingGoed151 tekens

Robots indexingGoedIndexing allowed

CanonicalGoedhttps://pay.amazon.com/

Heading hierarchyGoedLogical order

Primary H1Controleren2 found

TaalGoeden

Structured dataGoedWebPage, Organization, ImageObject

Meta robotsNo restrictive directive

GooglebotNo separate directive

X-Robots-TagNot set

Hreflang1 items

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Technical root causeWhy an issue occurs

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Usability & Technologies

robots.txtFound

XML SitemapFound

FaviconFound

Compressiongzip

Doctypehtml

EncodingDetected

Open GraphDetected

Twitter CardsDetected

Schema / JSON-LDDetected

Iframes0

Embedded objects0

Server, DNS & TLS

IPv454.239.195.82, 54.239.195.14, 54.239.195.100, 54.239.195.45

IPv62600:9000:2017:6000:1:adb6:6ac0:93a1, 2600:9000:2017:7800:1:adb6:6ac0:93a1, 2600:9000:2017:6c00:1:adb6:6ac0:93a1, 2600:9000:2017::1:adb6:6ac0:93a1, 2600:9000:2017:3200:1:adb6:6ac0:93a1, 2600:9000:2017:200:1:adb6:6ac0:93a1, 2600:9000:2017:ec00:1:adb6:6ac0:93a1, 2600:9000:2017:c00:1:adb6:6ac0:93a1

Nameserversns-545.awsdns-04.net, ns-1080.awsdns-07.org, ns-370.awsdns-46.com, ns-1950.awsdns-51.co.uk

Mail serversNot detected

TLS certificateAvailable

TLS issuerAmazon

TLS expires2027-02-01T23:59:59+00:00

Security & HTTPS

Transport encryption, certificate health, browser security headers and insecure resources.

55/100

✓HTTPS

Website is served over HTTPS.

✓HTTP → HTTPS

HTTP requests are redirected to HTTPS.

✓TLS certificate

Certificate is available and valid.

✓Mixed content

No insecure HTTP resources detected.

✓HSTS

Strict-Transport-Security is enabled.

!Content Security Policy

Add a restrictive Content-Security-Policy header.

!MIME sniffing

Send X-Content-Type-Options: nosniff.

!Frame protection

Use CSP frame-ancestors or X-Frame-Options.

!Referrer Policy

Add an appropriate Referrer-Policy header.

!Permissions Policy

Restrict unnecessary browser features with Permissions-Policy.

TLS issuerAmazon

TLS expires2027-02-01T23:59:59+00:00

Resterende dagen142

Mixed resources0

TECHNICAL & INFRASTRUCTURE

Delivery, DNS & Server

How the website is delivered before content and SEO are considered.

100/100

HTTP status200

Response time516 ms

HTML size364 KB

CompressionGzip compression

IPv454.239.195.82, 54.239.195.14

IPv62600:9000:2017:6000:1:adb6:6ac0:93a1, 2600:9000:2017:7800:1:adb6:6ac0:93a1

Nameservers4

Mail servers0

Redirects1

HTTP → HTTPSYes

WWW resolvesNo

TLSAvailable

Content-Typetext/html;charset=UTF-8

Doctypehtml

Character encodingDetected

Languageen

Server headerServer

X-Powered-ByNot disclosed

Cache-ControlNot sent

Primary IP54.239.195.82

Redirect Analysis

HTTP 301http://pay.amazon.com/ → https://pay.amazon.com/

HTTP 200https://pay.amazon.com/

DOMAIN & URL

Domain & URL Analysis

Local URL-quality checks using data already collected by the core analysis.

Current URLhttps://pay.amazon.com/

HTTPSPassed

URL length23 characters

Domain length14 characters

Domain label length6 characters

Hyphen in domainNone

UnderscorePassed

IDN / PunycodeNo

Subdomains1

WWW hostNo

Canonical hostPassed

Redirect target hostPassed

SEO-friendly URLPassed

404 Error Page

The 404-page check is running asynchronously or unavailable.

DOMAIN PROTECTION

Typo Domains

Common typo variants are generated locally and DNS-tested asynchronously. A missing DNS record is not proof that a domain is available to register.

Typo-domain check is running asynchronously or unavailable.

Domain Registration (RDAP)

RDAP data unavailable for this domain. The check runs asynchronously and does not delay the core report.

PageSpeed Insights

Mobile and desktop Lighthouse performance, measured asynchronously.

Deferred during crawler run

Links & Crawlability

Linkanalyse

Up to 12 links are checked asynchronously after the core report.

Interne links258

Externe domeinen19

Follow links325

NoFollow links0

Links zonder tekst0

Broken in sample0 / 0

Crawlbaarheid

robots.txtFound

Meta robotsNo restrictive directive

IndexingIndexable

Canonicalhttps://pay.amazon.com/

Canonical hostMatches

XML sitemapFound

Hreflang entries1

Linksteekproef

BestemmingTypeRelAnkertekst

https://pay.amazon.com/businessInternalfollowBusinesses

https://pay.amazon.com/how-it-worksInternalfollowHow it works

https://pay.amazon.com/business/small-businessInternalfollowSmall to medium businessesMerchant payment solutions

https://pay.amazon.com/business/enterpriseInternalfollowEnterpriseDrive growth with customizable solutions

https://pay.amazon.com/merchant-storiesInternalfollowMerchant storiesRead success stories from Amazon Pay merchants

https://pay.amazon.com/signupInternalfollowGet started

https://pay.amazon.com/business/small-businessInternalfollowSmall to medium businessesMerchant payment solutions

https://pay.amazon.com/business/enterpriseInternalfollowEnterpriseDrive growth with customizable solutions

https://pay.amazon.com/merchant-storiesInternalfollowMerchant storiesRead success stories from Amazon Pay merchants

https://pay.amazon.com/signupInternalfollowGet started

https://pay.amazon.com/businessInternalfollowProduct features

https://pay.amazon.com/business/affirmInternalfollowAmazon Pay with AffirmBuy now pay later for your customers

https://pay.amazon.com/business/alternative-payment-methodsInternalfollowAlternative payment methodsMore payment options

https://pay.amazon.com/business/express-payoutInternalfollowExpress PayoutGet paid within a day including weekends

https://pay.amazon.com/business/pay-invoices-with-amazonInternalfollowInvoice paymentGet paid with Amazon Pay

https://pay.amazon.com/business/buy-with-primeInternalfollowBuy with PrimeAdd on to offer fast, free delivery

https://pay.amazon.com/business/affirmInternalfollowAmazon Pay with AffirmBuy now pay later for your customers

https://pay.amazon.com/business/alternative-payment-methodsInternalfollowAlternative payment methodsMore payment options

SEO

✓Title presentGeslaagd

✓Title lengthGeslaagd

✓Meta descriptionGeslaagd

×Exactly one H1Aandacht nodig

✓Heading hierarchyGeslaagd

✓CanonicalGeslaagd

✓Image alt coverageGeslaagd

✓Structured dataGeslaagd

✓Open Graph metadataGeslaagd

Technical

✓HTTP status 2xxGeslaagd

✓HTML content typeGeslaagd

✓HTML languageGeslaagd

✓Character encodingGeslaagd

✓HTML doctypeGeslaagd

✓Robots allows indexingGeslaagd

✓robots.txtGeslaagd

✓XML sitemapGeslaagd

✓FaviconGeslaagd

✓Internal links presentGeslaagd

✓DNS address presentGeslaagd

✓No redirect loopGeslaagd

✓Short redirect chainGeslaagd

✓Canonical presentGeslaagd

✓Canonical matches hostGeslaagd

✓Heading hierarchy validGeslaagd

×Single H1Aandacht nodig

×Cache policy declaredAandacht nodig

✓No duplicate scriptsGeslaagd

✓No duplicate stylesheetsGeslaagd

×No external resources without SRIAandacht nodig

Performance

✓Response under 1.5sGeslaagd

×HTML under 250 KBAandacht nodig

✓Compression enabledGeslaagd

×Parser blocking scripts <= 2Aandacht nodig

✓Blocking stylesheets <= 4Geslaagd

✓Image dimensions >= 80%Geslaagd

Security

✓HTTPSGeslaagd

✓HTTP redirects to HTTPSGeslaagd

✓Valid TLS certificateGeslaagd

✓No mixed contentGeslaagd

✓HSTSGeslaagd

×Content Security PolicyAandacht nodig

×MIME sniffing protectionAandacht nodig

×Frame protectionAandacht nodig

×Referrer PolicyAandacht nodig

×Permissions PolicyAandacht nodig

✓Email privacyGeslaagd

Mobile

✓Viewport meta tagGeslaagd

×Responsive viewportAandacht nodig

✓No embedded objectsGeslaagd

✓No fixed-width layout hintsGeslaagd

✓No tiny-control hintsGeslaagd

✓Responsive image markupGeslaagd

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