WEBSITE REPORT

amazon.com

Latest V2 analysis: 2026-09-08 · 21:27

Overall score69/100

Run fresh analysis Visit website Salvar site

This report still uses an older scoring model. Re-run the analysis to calculate the current category scores.

SEO44Critical4/9 passed · 5 failed

Technical100Excellent10/10 passed · 0 failed

Performance75Good3/4 passed · 1 failed

Security91Excellent10/11 passed · 1 failed

Mobile33Critical1/3 passed · 2 failed

SEO · 4/9 passed · 5 failed

Failed: Meta description · Exactly one H1 · Heading hierarchy · Image alt coverage · Structured data

Technical · 10/10 passed · 0 failed

All rated checks passed.

Performance · 3/4 passed · 1 failed

Failed: HTML under 500 KB

Security · 10/11 passed · 1 failed

Failed: Referrer Policy

Mobile · 1/3 passed · 2 failed

Failed: Viewport meta tag · Responsive viewport

Category scores are calculated directly from the individual checks: passed divided by all rated checks. Unrated or not-applicable checks are shown separately and are not counted as passed.

GOOGLE SAFE BROWSING

Reputação de segurança

Verifica o site contra ameaças conhecidas do Google Safe Browsing.

Nenhuma ameaça conhecida

APIV5

Correspondências0

Verificado em2026-09-12 · 01:48

Website preview

Open in new tab

DesktopWide browser viewport

https://amazon.com/

MobileNarrow smartphone viewport

Screenshot is being created …

REPORT SUMMARY

What matters most

Critical findings are shown before improvements.

Critical issues1

Improvements7

Strongest areaTechnical 100/100

Needs most attentionMobile 33/100

HTTP status200

Load time921 ms

Page size683 KB

H1 headings0

Images19

Missing alt5

Search Engine Optimization

Title tagAmazon.com. Spend less. Smile more.

Meta descriptionFree shipping on millions of items. Get the best of Shopping and Entertainment with Prime. Enjoy low prices and great deals on the largest selection of everyday essentials and other products, including fashion, home, beauty, electronics, Alexa Devices, sporting goods, toys, automotive, pets, baby, books, video games, musical instruments, office supplies, and more.

Canonicalhttps://www.amazon.com/

Languageen-us

Text / HTML ratio0.7 %

Headings

H1: 0

H2: 2Skip to · Keyboard shortcuts

H3: 7Top 100+ indoor decorations · Stay active with Nike · Fall dresses under $40

H4: 0

H5: 31Amazon Music · Amazon Ads · 6pm

H6: 0

Keyword cloud

amazon 24var 22panel 22function 19hidetimeout 11elem 10link 10nav 7parent 6visible 6data 6flyout 5sloppytrigger 5height 5promoid 5

Search Preview

https://amazon.com/

Amazon.com. Spend less. Smile more.

Free shipping on millions of items. Get the best of Shopping and Entertainment with Prime. Enjoy low prices and great deals on the largest selection of everyday essentials and other products, including fashion, home, beauty, electronics, Alexa Devices, sporting goods, toys, automotive, pets, baby, books, video games, musical instruments, office supplies, and more.

Title length35 characters

Description length366 characters

Image alt coverage74%

Keyword Consistency

KeywordContagemTitleDescriptionH1

amazon24✓——

var22———

panel22———

function19———

hidetimeout11———

elem10———

link10———

nav7———

SEO e indexabilidade

Os motores de busca conseguem entender e indexar esta página?

Indexável

TitleBom35 caracteres

Meta descriçãoRever366 caracteres

Robots indexingBomIndexing allowed

CanonicalBomhttps://www.amazon.com/

Heading hierarchyReverSkipped heading level

Primary H1Rever0 found

IdiomaBomen-us

Structured dataReverNot detected

Meta robotsNo restrictive directive

GooglebotNo separate directive

X-Robots-TagNot set

Hreflang0 entradas

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Prioritized actionsWhat should be fixed first

Exact affected URLsWhich pages are actually affected

Technical root causeWhy an issue occurs

Step-by-step remediationConcrete path to a fix

Impact & effortPriority by benefit and effort

Top 5 improvementsThe changes with the biggest impact

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Usability & Technologies

robots.txtFound

XML SitemapFound

FaviconFound

Compressiongzip

Doctypehtml

EncodingDetected

Open GraphDetected

Twitter CardsDetected

Schema / JSON-LDDetected

Iframes0

Embedded objects0

Server, DNS & TLS

IPv498.87.170.74, 98.82.161.185, 98.87.170.71

IPv6Not detected

Nameserversns-521.awsdns-01.net, ns-1707.awsdns-21.co.uk, ns-1447.awsdns-52.org, ns-264.awsdns-33.com

Mail servers5 amazon-smtp.amazon.com

TLS certificateAvailable

TLS issuerDigiCert Inc

TLS expires2026-11-18T23:59:59+00:00

Security & HTTPS

Transport encryption, certificate health, browser security headers and insecure resources.

91/100

✓HTTPS

Website is served over HTTPS.

✓HTTP → HTTPS

HTTP requests are redirected to HTTPS.

✓TLS certificate

Certificate is available and valid.

✓Mixed content

No insecure HTTP resources detected.

✓HSTS

Strict-Transport-Security is enabled.

✓Content Security Policy

A Content-Security-Policy header is present.

✓MIME sniffing

X-Content-Type-Options: nosniff is enabled.

✓Frame protection

Frame embedding is restricted.

!Referrer Policy

Add an appropriate Referrer-Policy header.

✓Permissions Policy

Permissions-Policy is configured.

TLS issuerDigiCert Inc

TLS expires2026-11-18T23:59:59+00:00

Dias restantes71

Mixed resources0

TECHNICAL & INFRASTRUCTURE

Delivery, DNS & Server

How the website is delivered before content and SEO are considered.

91/100

HTTP status200

Response time921 ms

HTML size683 KB

CompressionGzip compression

IPv498.87.170.74, 98.82.161.185

IPv6Not detected

Nameservers4

Mail servers1

Redirects2

HTTP → HTTPSYes

WWW resolvesYes

TLSAvailable

Content-Typetext/html;charset=UTF-8

Doctypehtml

Character encodingDetected

Languageen-us

Server headerServer

X-Powered-ByNot disclosed

Cache-Controlno-cache

Primary IP98.87.170.74

Redirect Analysis

HTTP 301http://amazon.com/ → https://amazon.com/

HTTP 301https://amazon.com/ → https://www.amazon.com/

HTTP 200https://www.amazon.com/

DOMAIN & URL

Domain & URL Analysis

Local URL-quality checks using data already collected by the core analysis.

Current URLhttps://amazon.com/

HTTPSPassed

URL length19 characters

Domain length10 characters

Domain label length6 characters

Hyphen in domainNone

UnderscorePassed

IDN / PunycodeNo

Subdomains0

WWW hostNo

Canonical hostPassed

Redirect target hostPassed

SEO-friendly URLPassed

404 Error Page

The 404-page check is running asynchronously or unavailable.

DOMAIN PROTECTION

Typo Domains

Common typo variants are generated locally and DNS-tested asynchronously. A missing DNS record is not proof that a domain is available to register.

Typo-domain check is running asynchronously or unavailable.

Domain Registration (RDAP)

RDAP data unavailable for this domain. The check runs asynchronously and does not delay the core report.

PageSpeed Insights

Mobile and desktop Lighthouse performance, measured asynchronously.

Deferred during crawler run

Links & Crawlability

Análise de links

Up to 12 links are checked asynchronously after the core report.

Links internos107

Domínios externos35

Follow links148

NoFollow links0

Links sem texto1

Broken in sample0 / 0

Rastreabilidade

robots.txtFound

Meta robotsNo restrictive directive

IndexingIndexable

Canonicalhttps://www.amazon.com/

Canonical hostMatches

XML sitemapFound

Hreflang entries0

Amostra de links

DestinoTipoRelTexto âncora

https://amazon.com/ref=nav_logoInternalfollow.us

https://amazon.com/customer-preferences/edit?ie=UTF8&preferencesReturnUrl=%2F&ref_=topnav_langInternalfollowEN

https://www.amazon.com/ap/signin?openid.return_to=https%3A%2F%2Fwww.amazon.com%2F%3F_encoding%3DUTF8%26ref_%3Dnav_ya_signin&openid.identity=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&openid.assoc_handle=usflex&openid.mode=checkid_setup&openid.claimed_id=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0

InternalfollowHello, sign in Account & Lists

https://amazon.com/gp/css/order-history?ref_=nav_orders_firstInternalfollowReturns & Orders

https://amazon.com/gp/cart/view.html?ref_=nav_cartInternalfollowCart

https://amazon.com/gp/site-directory?ref_=nav_em_js_disabledInternalfollowAll

https://health.amazon.com/health-ai?ref_=nav_cs_health_aiExternalfollowHealth AI

https://amazon.com/haul/store?ref_=nav_cs_hul_disbInternalfollowAmazon Haul

https://health.amazon.com/?ref_=nav_cs_medical_care_health_homeExternalfollowMedical Care

https://amazon.com/Amazon_Basics?channel=discovbar&field-lbr_brands_browse-bin=AmazonBasics&ref_=nav_cs_amazonbasicsInternalfollowAmazon Basics

https://amazon.com/gp/bestsellers/?ref_=nav_cs_bestsellersInternalfollowBest Sellers

https://amazon.com/prime?ref_=nav_cs_primelink_nonmemberInternalfollowPrime

https://amazon.com/gp/new-releases/?ref_=nav_cs_newreleasesInternalfollowNew Releases

https://amazon.com/fmc/grocery-gateway?gsc=fe16aGPfFs46S&ref_=nav_cs_groceriesInternalfollowGroceries

https://amazon.com/alm/storefront?almBrandId=VUZHIFdob2xlIEZvb2Rz&ref_=nav_cs_whole_foodsInternalfollowWhole Foods

https://amazon.com/deals?ref_=nav_cs_gbInternalfollowToday's Deals

https://amazon.com/books-used-books-textbooks/b/?ie=UTF8&node=283155&ref_=nav_cs_booksInternalfollowBooks

https://amazon.com/gift-cards/b/?ie=UTF8&node=2238192011&ref_=nav_cs_gcInternalfollowGift Cards

https://amazon.com/b/?_encoding=UTF8&ld=AZUSSOA-sell&node=12766669011&ref_=nav_cs_sellInternalfollowSell

https://amazon.com/music/player?ref_=nav_cs_musicInternalfollowMusic

SEO

✓Title presentAprovado

✓Title lengthAprovado

×Meta descriptionRequer atenção

×Exactly one H1Requer atenção

×Heading hierarchyRequer atenção

✓CanonicalAprovado

×Image alt coverageRequer atenção

×Structured dataRequer atenção

✓Open Graph metadataAprovado

Technical

✓HTTP status 2xxAprovado

✓HTML languageAprovado

✓Character encodingAprovado

✓HTML doctypeAprovado

✓Robots allows indexingAprovado

✓robots.txtAprovado

✓XML sitemapAprovado

✓FaviconAprovado

✓Internal links presentAprovado

✓WWW resolvesAprovado

Performance

✓Response under 1sAprovado

✓Response under 2.5sAprovado

×HTML under 500 KBRequer atenção

✓Compression enabledAprovado

Security

✓HTTPSAprovado

✓HTTP redirects to HTTPSAprovado

✓Valid TLS certificateAprovado

✓No mixed contentAprovado

✓HSTSAprovado

✓Content Security PolicyAprovado

✓MIME sniffing protectionAprovado

✓Frame protectionAprovado

×Referrer PolicyRequer atenção

✓Permissions PolicyAprovado

✓Email privacyAprovado

Mobile

×Viewport meta tagRequer atenção

×Responsive viewportRequer atenção

✓No embedded objectsAprovado

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