WEBSITE REPORT

pay.amazon.com

Latest V2 analysis: 2026-09-08 · 20:58

Overall score87/100

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This report still uses an older scoring model. Re-run the analysis to calculate the current category scores.

SEO89Good8/9 passed · 1 failed

Technical90Excellent9/10 passed · 1 failed

Performance100Excellent4/4 passed · 0 failed

Security55Critical6/11 passed · 5 failed

Mobile100Excellent3/3 passed · 0 failed

SEO · 8/9 passed · 1 failed

Failed: Exactly one H1

Technical · 9/10 passed · 1 failed

Failed: WWW resolves

Performance · 4/4 passed · 0 failed

All rated checks passed.

Security · 6/11 passed · 5 failed

Failed: Content Security Policy · MIME sniffing protection · Frame protection · Referrer Policy · Permissions Policy

Mobile · 3/3 passed · 0 failed

All rated checks passed.

Category scores are calculated directly from the individual checks: passed divided by all rated checks. Unrated or not-applicable checks are shown separately and are not counted as passed.

GOOGLE SAFE BROWSING

Reputação de segurança

Verifica o site contra ameaças conhecidas do Google Safe Browsing.

A verificação do Safe Browsing está na fila.

APIV5

Correspondências0

Verificado em—

A verificação do Safe Browsing está na fila.

Website preview

Open in new tab

DesktopWide browser viewport

https://pay.amazon.com/

MobileNarrow smartphone viewport

Screenshot is being created …

REPORT SUMMARY

What matters most

Critical findings are shown before improvements.

Critical issues0

Improvements4

Strongest areaPerformance 100/100

Needs most attentionSecurity 55/100

HTTP status200

Load time631 ms

Page size364 KB

H1 headings2

Images91

Missing alt0

Search Engine Optimization

Title tagOnline Payment Service | Amazon Pay

Meta descriptionAmazon Pay is an online payment service that makes checkout on your site fast and secure for hundreds of millions of Amazon customers around the world.

Canonicalhttps://pay.amazon.com/

Languageen

Text / HTML ratio3.1 %

Headings

H1: 2Increase conversions by 35%1 with · Amazon Pay

H2: 4Explore what we offer · Get started quickly with top ecommerce platforms · Latest from Amazon Pay for businesses

H3: 0

H4: 0

H5: 0

H6: 0

Keyword cloud

amazon 20pay 18learn 7checkout 5business 4customers 4site 4payment 4ecommerce 4latest 4explore 3see 3conversion 3increase 2native 2

Search Preview

https://pay.amazon.com/

Online Payment Service | Amazon Pay

Amazon Pay is an online payment service that makes checkout on your site fast and secure for hundreds of millions of Amazon customers around the world.

Title length35 characters

Description length151 characters

Image alt coverage100%

Keyword Consistency

KeywordContagemTitleDescriptionH1

amazon20✓✓✓

pay18✓✓✓

learn7———

checkout5—✓—

business4———

customers4—✓—

site4—✓—

payment4✓✓—

SEO e indexabilidade

Os motores de busca conseguem entender e indexar esta página?

Indexável

TitleBom35 caracteres

Meta descriçãoBom151 caracteres

Robots indexingBomIndexing allowed

CanonicalBomhttps://pay.amazon.com/

Heading hierarchyBomLogical order

Primary H1Rever2 found

IdiomaBomen

Structured dataBomWebPage, Organization, ImageObject

Meta robotsNo restrictive directive

GooglebotNo separate directive

X-Robots-TagNot set

Hreflang1 entradas

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Prioritized actionsWhat should be fixed first

Exact affected URLsWhich pages are actually affected

Technical root causeWhy an issue occurs

Step-by-step remediationConcrete path to a fix

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Usability & Technologies

robots.txtFound

XML SitemapFound

FaviconFound

Compressiongzip

Doctypehtml

EncodingDetected

Open GraphDetected

Twitter CardsDetected

Schema / JSON-LDDetected

Iframes0

Embedded objects0

Server, DNS & TLS

IPv454.239.195.45, 54.239.195.14, 54.239.195.82, 54.239.195.100

IPv62600:9000:2017:4800:1:adb6:6ac0:93a1, 2600:9000:2017:b400:1:adb6:6ac0:93a1, 2600:9000:2017:2e00:1:adb6:6ac0:93a1, 2600:9000:2017:c400:1:adb6:6ac0:93a1, 2600:9000:2017:1e00:1:adb6:6ac0:93a1, 2600:9000:2017:7600:1:adb6:6ac0:93a1, 2600:9000:2017:3a00:1:adb6:6ac0:93a1, 2600:9000:2017:e400:1:adb6:6ac0:93a1

Nameserversns-1080.awsdns-07.org, ns-545.awsdns-04.net, ns-1950.awsdns-51.co.uk, ns-370.awsdns-46.com

Mail serversNot detected

TLS certificateAvailable

TLS issuerAmazon

TLS expires2027-02-01T23:59:59+00:00

Security & HTTPS

Transport encryption, certificate health, browser security headers and insecure resources.

55/100

✓HTTPS

Website is served over HTTPS.

✓HTTP → HTTPS

HTTP requests are redirected to HTTPS.

✓TLS certificate

Certificate is available and valid.

✓Mixed content

No insecure HTTP resources detected.

✓HSTS

Strict-Transport-Security is enabled.

!Content Security Policy

Add a restrictive Content-Security-Policy header.

!MIME sniffing

Send X-Content-Type-Options: nosniff.

!Frame protection

Use CSP frame-ancestors or X-Frame-Options.

!Referrer Policy

Add an appropriate Referrer-Policy header.

!Permissions Policy

Restrict unnecessary browser features with Permissions-Policy.

TLS issuerAmazon

TLS expires2027-02-01T23:59:59+00:00

Dias restantes146

Mixed resources0

TECHNICAL & INFRASTRUCTURE

Delivery, DNS & Server

How the website is delivered before content and SEO are considered.

100/100

HTTP status200

Response time631 ms

HTML size364 KB

CompressionGzip compression

IPv454.239.195.45, 54.239.195.14

IPv62600:9000:2017:4800:1:adb6:6ac0:93a1, 2600:9000:2017:b400:1:adb6:6ac0:93a1

Nameservers4

Mail servers0

Redirects1

HTTP → HTTPSYes

WWW resolvesNo

TLSAvailable

Content-Typetext/html;charset=UTF-8

Doctypehtml

Character encodingDetected

Languageen

Server headerServer

X-Powered-ByNot disclosed

Cache-ControlNot sent

Primary IP54.239.195.45

Redirect Analysis

HTTP 301http://pay.amazon.com/ → https://pay.amazon.com/

HTTP 200https://pay.amazon.com/

DOMAIN & URL

Domain & URL Analysis

Local URL-quality checks using data already collected by the core analysis.

Current URLhttps://pay.amazon.com/

HTTPSPassed

URL length23 characters

Domain length14 characters

Domain label length6 characters

Hyphen in domainNone

UnderscorePassed

IDN / PunycodeNo

Subdomains1

WWW hostNo

Canonical hostPassed

Redirect target hostPassed

SEO-friendly URLPassed

404 Error Page

The 404-page check is running asynchronously or unavailable.

DOMAIN PROTECTION

Typo Domains

Common typo variants are generated locally and DNS-tested asynchronously. A missing DNS record is not proof that a domain is available to register.

Typo-domain check is running asynchronously or unavailable.

Domain Registration (RDAP)

RDAP data unavailable for this domain. The check runs asynchronously and does not delay the core report.

PageSpeed Insights

Mobile and desktop Lighthouse performance, measured asynchronously.

Deferred during crawler run

Links & Crawlability

Análise de links

Up to 12 links are checked asynchronously after the core report.

Links internos258

Domínios externos19

Follow links325

NoFollow links0

Links sem texto0

Broken in sample0 / 0

Rastreabilidade

robots.txtFound

Meta robotsNo restrictive directive

IndexingIndexable

Canonicalhttps://pay.amazon.com/

Canonical hostMatches

XML sitemapFound

Hreflang entries1

Amostra de links

DestinoTipoRelTexto âncora

https://pay.amazon.com/businessInternalfollowBusinesses

https://pay.amazon.com/how-it-worksInternalfollowHow it works

https://pay.amazon.com/business/small-businessInternalfollowSmall to medium businessesMerchant payment solutions

https://pay.amazon.com/business/enterpriseInternalfollowEnterpriseDrive growth with customizable solutions

https://pay.amazon.com/merchant-storiesInternalfollowMerchant storiesRead success stories from Amazon Pay merchants

https://pay.amazon.com/signupInternalfollowGet started

https://pay.amazon.com/business/small-businessInternalfollowSmall to medium businessesMerchant payment solutions

https://pay.amazon.com/business/enterpriseInternalfollowEnterpriseDrive growth with customizable solutions

https://pay.amazon.com/merchant-storiesInternalfollowMerchant storiesRead success stories from Amazon Pay merchants

https://pay.amazon.com/signupInternalfollowGet started

https://pay.amazon.com/businessInternalfollowProduct features

https://pay.amazon.com/business/affirmInternalfollowAmazon Pay with AffirmBuy now pay later for your customers

https://pay.amazon.com/business/alternative-payment-methodsInternalfollowAlternative payment methodsMore payment options

https://pay.amazon.com/business/express-payoutInternalfollowExpress PayoutGet paid within a day including weekends

https://pay.amazon.com/business/pay-invoices-with-amazonInternalfollowInvoice paymentGet paid with Amazon Pay

https://pay.amazon.com/business/buy-with-primeInternalfollowBuy with PrimeAdd on to offer fast, free delivery

https://pay.amazon.com/business/affirmInternalfollowAmazon Pay with AffirmBuy now pay later for your customers

https://pay.amazon.com/business/alternative-payment-methodsInternalfollowAlternative payment methodsMore payment options

SEO

✓Title presentAprovado

✓Title lengthAprovado

✓Meta descriptionAprovado

×Exactly one H1Requer atenção

✓Heading hierarchyAprovado

✓CanonicalAprovado

✓Image alt coverageAprovado

✓Structured dataAprovado

✓Open Graph metadataAprovado

Technical

✓HTTP status 2xxAprovado

✓HTML languageAprovado

✓Character encodingAprovado

✓HTML doctypeAprovado

✓Robots allows indexingAprovado

✓robots.txtAprovado

✓XML sitemapAprovado

✓FaviconAprovado

✓Internal links presentAprovado

×WWW resolvesRequer atenção

Performance

✓Response under 1sAprovado

✓Response under 2.5sAprovado

✓HTML under 500 KBAprovado

✓Compression enabledAprovado

Security

✓HTTPSAprovado

✓HTTP redirects to HTTPSAprovado

✓Valid TLS certificateAprovado

✓No mixed contentAprovado

✓HSTSAprovado

×Content Security PolicyRequer atenção

×MIME sniffing protectionRequer atenção

×Frame protectionRequer atenção

×Referrer PolicyRequer atenção

×Permissions PolicyRequer atenção

✓Email privacyAprovado

Mobile

✓Viewport meta tagAprovado

✓Responsive viewportAprovado

✓No embedded objectsAprovado

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