WebsiteReviews

WEBSITE REPORT

sellercentral.amazon.de

Latest V2 analysis: 2026-09-08 · 21:19

Overall score68/100
Run fresh analysisVisit websiteSave website
This report still uses an older scoring model. Re-run the analysis to calculate the current category scores.
SEO56Critical5/9 passed · 4 failed
Technical80Good8/10 passed · 2 failed
Performance100Excellent4/4 passed · 0 failed
Security73Needs work8/11 passed · 3 failed
Mobile33Critical1/3 passed · 2 failed
SEO · 5/9 passed · 4 failed

Failed: Exactly one H1 · Heading hierarchy · Image alt coverage · Structured data

Technical · 8/10 passed · 2 failed

Failed: XML sitemap · WWW resolves

Performance · 4/4 passed · 0 failed

All rated checks passed.

Security · 8/11 passed · 3 failed

Failed: Content Security Policy · Referrer Policy · Permissions Policy

Mobile · 1/3 passed · 2 failed

Failed: Viewport meta tag · Responsive viewport

Category scores are calculated directly from the individual checks: passed divided by all rated checks. Unrated or not-applicable checks are shown separately and are not counted as passed.

GOOGLE SAFE BROWSING

Security reputation

Checks the website against known Google Safe Browsing threats.

No known threat
APIV5
Matches0
Checked at2026-09-12 · 02:11

Website preview

Open in new tab
DesktopWide browser viewport
https://sellercentral.amazon.de/
Website preview - Desktop
MobileNarrow smartphone viewport
Screenshot is being created …
REPORT SUMMARY

What matters most

Critical findings are shown before improvements.

Critical issues1
Improvements7
Strongest areaPerformance 100/100
Needs most attentionMobile 33/100
HTTP status200
Load time156 ms
Page size225 KB
H1 headings2
Images25
Missing alt13

Search Engine Optimization

Title tagSeller Central DE - Werden Sie Noch Heute Amazon-Verkäufer!
Meta descriptionWerden Sie Amazon-Verkaufspartner und profitieren Sie von potenziellen Vorteilen im Wert von über 45,000 €! Starten Sie noch heute Ihre Marke mit Amazon DE!
Canonicalhttps://sellercentral.amazon.de
Languageen-GB
Text / HTML ratio1.8 %

Headings

H1: 2Become an Amazon seller · Pick where you are. We'll show you what to do next.
H2: 1Start selling today
H3: 20Over 225,000 European small and medium enterprises and brands sell on Amazon — a 20% year-on-year growth.1 · Get started with over €47,250 in incentives · Brand Registry
H4: 0
H5: 0
H6: 0

Keyword cloud

amazon 13selling 8learn 6first 5new 5fba 5register 4reach 4credits 4tools 4across 4back 3branded 3sales 3referral 3

Search Preview

https://sellercentral.amazon.de/
Seller Central DE - Werden Sie Noch Heute Amazon-Verkäufer!
Werden Sie Amazon-Verkaufspartner und profitieren Sie von potenziellen Vorteilen im Wert von über 45,000 €! Starten Sie noch heute Ihre Marke mit Amazon DE!
Title length59 characters
Description length156 characters
Image alt coverage48%

Keyword Consistency

KeywordCountTitleDescriptionH1
amazon13✓✓✓
selling8———
learn6———
first5———
new5———
fba5———
register4———
reach4———
SEO & Indexability

Can search engines understand and index this page?

Indexable
TitleGood59 characters
Meta descriptionGood156 characters
Robots indexingGoodIndexing allowed
CanonicalGoodhttps://sellercentral.amazon.de
Heading hierarchyReviewSkipped heading level
Primary H1Review2 found
LanguageGooden-GB
Structured dataReviewNot detected
Meta robotsindex, follow
GooglebotNo separate directive
X-Robots-TagNot set
Hreflang0 entries
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Usability & Technologies

robots.txtFound
XML SitemapNot found
FaviconFound
Compressionzstd
Doctypehtml
EncodingDetected
Open GraphDetected
Twitter CardsDetected
Schema / JSON-LDDetected
Iframes0
Embedded objects0

Server, DNS & TLS

IPv413.225.245.104, 13.225.245.93, 13.225.245.19, 13.225.245.29
IPv6Not detected
Nameserversns-726.awsdns-26.net, ns-1715.awsdns-22.co.uk, ns-372.awsdns-46.com, ns-1204.awsdns-22.org
Mail serversNot detected
TLS certificateAvailable
TLS issuerAmazon
TLS expires2027-01-31T23:59:59+00:00

Security & HTTPS

Transport encryption, certificate health, browser security headers and insecure resources.

73/100
✓HTTPS
Website is served over HTTPS.
✓HTTP → HTTPS
HTTP requests are redirected to HTTPS.
✓TLS certificate
Certificate is available and valid.
✓Mixed content
No insecure HTTP resources detected.
✓HSTS
Strict-Transport-Security is enabled.
!Content Security Policy
Add a restrictive Content-Security-Policy header.
✓MIME sniffing
X-Content-Type-Options: nosniff is enabled.
✓Frame protection
Frame embedding is restricted.
!Referrer Policy
Add an appropriate Referrer-Policy header.
!Permissions Policy
Restrict unnecessary browser features with Permissions-Policy.
TLS issuerAmazon
TLS expires2027-01-31T23:59:59+00:00
Days remaining145
Mixed resources0
TECHNICAL & INFRASTRUCTURE

Delivery, DNS & Server

How the website is delivered before content and SEO are considered.

100/100
HTTP status200
Response time156 ms
HTML size225 KB
CompressionZstandard compression
IPv413.225.245.104, 13.225.245.93
IPv6Not detected
Nameservers4
Mail servers0
Redirects1
HTTP → HTTPSYes
WWW resolvesNo
TLSAvailable
Content-Typetext/html; charset=UTF-8
Doctypehtml
Character encodingDetected
Languageen-GB
Server headerServer
X-Powered-ByNot disclosed
Cache-Controlno-cache, no-store, must-revalidate
Primary IP13.225.245.104

Redirect Analysis

HTTP 301http://sellercentral.amazon.de/ → https://sellercentral.amazon.de/
HTTP 200https://sellercentral.amazon.de/
DOMAIN & URL

Domain & URL Analysis

Local URL-quality checks using data already collected by the core analysis.

Current URLhttps://sellercentral.amazon.de/
HTTPSPassed
URL length32 characters
Domain length23 characters
Domain label length6 characters
Hyphen in domainNone
UnderscorePassed
IDN / PunycodeNo
Subdomains1
WWW hostNo
Canonical hostPassed
Redirect target hostPassed
SEO-friendly URLPassed

404 Error Page

The 404-page check is running asynchronously or unavailable.

DOMAIN PROTECTION

Typo Domains

Common typo variants are generated locally and DNS-tested asynchronously. A missing DNS record is not proof that a domain is available to register.

Typo-domain check is running asynchronously or unavailable.

Domain Registration (RDAP)

RDAP data unavailable for this domain. The check runs asynchronously and does not delay the core report.

PageSpeed Insights

Mobile and desktop Lighthouse performance, measured asynchronously.

Deferred during crawler run

Links & Crawlability

Link analysis

Up to 12 links are checked asynchronously after the core report.
Internal links9
External domains10
Follow links53
NoFollow links0
Links without text0
Broken in sample0 / 0

Crawlability

robots.txtFound
Meta robotsindex, follow
IndexingIndexable
Canonicalhttps://sellercentral.amazon.de
Canonical hostMatches
XML sitemapMissing
Hreflang entries0

Link sample

DestinationTypeRelAnchor text
https://sellercentral.amazon.de/signin?ref_=scde_soa_wp_signin_nInternalfollowLog in
https://sellercentral.amazon.de/gp/on-board/workflow/Registration/login.html?passthrough%2Faccount=fba_soa&passthrough%2FmarketplaceID=A1PA6795UKMFR9&passthrough%2FsuperSource=OAR&ref_=scde_soa_wp_rp_h&language=en_USInternalfollowSign up
https://sellercentral.amazon.de/gp/on-board/workflow/Registration/login.html?ie=UTF8&passthrough%2Faccount=b2b_fba_soa&passthrough%2FsuperSource=OAR&passthrough%2FmarketplaceID=A1PA6795UKMFR9&language=en_GB&ref_=sdde_en_hp_rp_hInternalfollowRegister
https://sell.amazon.de/wachstum#nsiExternalfollowNew Seller IncentivesGet started with over €47,250 in incentivesAs a new seller, you can take advantage of a series of incentives.
https://sell.amazon.de/wachstum#nsi-tableExternalfollowBrand Registry 10% back on your first €45,000 in eligible branded sales, then 5% back through your first year until you reach €900,000 in eligible branded sales (up to €47,250 in bonus value)€180 in credits for Amazon Vine
https://sell.amazon.de/wachstum#nsi-tableExternalfollowFulfilment by Amazon€90 in credits in inventory shipping fees for using the Amazon Partnered Carrier programmeAutomatic enrolment in FBA New Selection, which provides free monthly storage, removals and returns processing for eligible new-to-FBA ASINs
https://sell.amazon.de/wachstum#nsi-tableExternalfollowAdvertising Up to € 850 in credits to create Sponsored Products ads€45 in credits to create Amazon Vouchers
https://sell.amazon.de/wachstum#nsiExternalfollowSee all incentives
https://sellercentral.amazon.de/welcome/build-your-foundationInternalfollowBuild Your Foundation
https://sellercentral.amazon.de/welcome/reach-new-customersInternalfollowReach New Customers
https://sellercentral.amazon.de/welcome/sell-smarterInternalfollowSell Smarter with AI
https://sell.amazon.de/preisgestaltung#download-rate-cardsExternalfollowLearn more
https://sell.amazon.de/preisgestaltungs#referral-feesExternalfollowLearn more
https://sell.amazon.de/online-verkaufen/registrierungsleitfadenExternalfollowExplore Registration Guide
https://sell.amazon.de/online-verkaufen/leitfaden-fuer-anfaengerExternalfollowExplore Beginner's Guide
https://sell.amazon.de/wachstumExternalfollowExplore New Seller Guide
https://sell.amazon.de/informationen/verkaufer-geschichtenExternalfollowDiscover more
https://sellercentral.amazon.de/gp/on-board/workflow/Registration/login.html?ref_=sdde_soa_h_t&passthrough%2Faccount=b2b_fba_soa&passthrough%2FsuperSource=OAR&passthrough%2FmarketplaceID=A1PA6795UKMFR9InternalfollowRegister
https://assets.aboutamazon.com/51/f6/01cca00a4447830799f028a0f0b4/amazon-sme-report-2022-eu.pdfExternalfollowReport
https://sell.amazon.de/online-verkaufen/leitfaden-fuer-anfaenger.html?ref_=scde_soa_tbg_fnavExternalfollowBeginner's guide

SEO

✓Title presentPassed
✓Title lengthPassed
✓Meta descriptionPassed
×Exactly one H1Needs attention
×Heading hierarchyNeeds attention
✓CanonicalPassed
×Image alt coverageNeeds attention
×Structured dataNeeds attention
✓Open Graph metadataPassed

Technical

✓HTTP status 2xxPassed
✓HTML languagePassed
✓Character encodingPassed
✓HTML doctypePassed
✓Robots allows indexingPassed
✓robots.txtPassed
×XML sitemapNeeds attention
✓FaviconPassed
✓Internal links presentPassed
×WWW resolvesNeeds attention

Performance

✓Response under 1sPassed
✓Response under 2.5sPassed
✓HTML under 500 KBPassed
✓Compression enabledPassed

Security

✓HTTPSPassed
✓HTTP redirects to HTTPSPassed
✓Valid TLS certificatePassed
✓No mixed contentPassed
✓HSTSPassed
×Content Security PolicyNeeds attention
✓MIME sniffing protectionPassed
✓Frame protectionPassed
×Referrer PolicyNeeds attention
×Permissions PolicyNeeds attention
✓Email privacyPassed

Mobile

×Viewport meta tagNeeds attention
×Responsive viewportNeeds attention
✓No embedded objectsPassed
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